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Frequently Asked Questions

What is The Moment of Truth Nigeria?

THE MOMENT OF TRUTH NIGERIA is a TV talk show featuring high profile leaders and underrepresented individuals succeeding in the industry. The TV series is to support and promote young innovators to build the future entrepreneurs; consisting a 8 weeks competition and designed to ignite the entrepreneurial spirit of Nigerians. The objective of The Unleashed is to give an opportunity and reward young talented Nigerians who have unbeatable business ideas, to compete against one another in a bid to ultimately win Two Million Naira to start their new business or to support their existing business.

Who can participate in the Challenge?

Participation in this Reality Show is opened to every Nigerian citizen between the ages of 18 to 40 years and to encourage their entrepreneurial acumen through informal training, knowledge and financial assistance.

Every participant is expected to have either a great business idea or an existing business that is possible with the sum of Two Million Naira.

How is the Challenge different from other business case competitions?

Most business plan competitions focus on the output – often an elaborate document that does not focus on the core risks and challenges faced by a new venture. This competition is different.

To begin with, candidates have to base their ventures on real entrepreneurial opportunities that solve the world's biggest challenges and market needs. In addition, candidates are required to network and have a 1-2-1 training with industry leaders to refine their ideas in a two day bootcamp - whose sole objective is to take the opportunity through to the next stage of investment. We have created an entertaining and inspirational TV show combined with a crowdfunding element where viewers can also watch and have the opportunity to invest in the viable businesses to help them launch. 

What kind of business ideas are we sourcing for?

We encourage a business idea that is commercially viable to solve big problems.

Is this a physical audition?

This would be a blend of physical and online audition. The physical auditions will hold in Lagos, while registrants outside this region can have the opportunity to audition online (terms and conditions apply)

How do I submit my idea? Can I change my submission form after it is already submitted?

Please submit your idea by filling out this form here by 28th March 2022 (first stage deadline).

Once your entry is submitted, and provided you successfully reach the second stage of the competition, you will not be allowed to substantially change or edit it during the second stage. You are however encouraged to continue to develop and refine your idea.

Can I submit more than one idea?

Absolutely! Please submit as many ideas as you like. However, individuals are only allowed to represent one idea for the Boot Camp finals.

Can existing business owners also apply or it's only for new business ideas?

An entrepreneur with an existing innovative business  can also participate if it requires more funds or in need for an investor.

I don’t have an idea, but I would like to participate. Can I join the competition?

We strongly encourage you to try to create your own ideas, even if they are rough sketches, we encourage you to still submit for Stage 1. 

What are the stages for selecting the final contestants for the show?

  • 1st Stage: Idea Submission

    Candidates are expected to submit their entry by filling out a registration form on the website stating their business idea, be no more than 200 words and be submitted by 28th March 2022.

  • The Pitch Battle: In this stage, candidates are asked to develop their idea and present a video pitch to the judges.

  • The Bootcamp: The semi-finalists will undergo training from industry experts in a two day bootcamp.

  • The final stage: The top finalists who are through to the final stage are expected to present an elevator pitch, demonstrating their professional aptitude, strength & skills and why they should be the winner of the Unleashed business competition. This will take place at a physical location.

         The final pitch will take place on a Friday, where the judges will deliberate                     immediately following the final presentations on who should win the prize                   fund of 2 Million Naira.